Chocolate Milk to make Appearance at RAGBRAI

This year during RAGBRAI, The Register’s Annual Great Bicycle Ride Across Iowa, chocolate milk will be available during the route on July 28 near Baxter. Riders will be looking for Annabelle, the extra large Roberts Dairy display cow, to mark the driveway where they can pull in and enjoy a free ice-cold container of nutritious chocolate milk to keep them energized.

Midwest Dairy Association helped to coordinate a donation of 4,000 servings of chocolate milk supplied by Roberts Dairy and Dean Foods/Land O’ Lakes. “This is a great opportunity to be part of such a well-known event in Iowa. It is just one of our many strategies to help show people how chocolate milk can be a great refuel drink,” said Kent Lehs, Midwest Dairy Association industry relations manager.

Research has shown low-fat chocolate milk contains the right mix of carbs and protein to refuel muscles after a tough workout. Its unique blend of nutrients helps people rehydrate, replenish and rebuild after strenuous exercise.

RAGBRAI is a week-long bicycling tour across the state of Iowa. It draws thousands of spectators and participants, and its history has made it one of Iowa’s premiere summer events.

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(Source: Midwest Dairy Association)